Are you biased?

I’m sure you’ve heard of confirmation bias. I like the analogy that people use data analytics the way a drunk person uses a lamp post – for support rather than illumination! But have you heard of the 'IKEA effect' or the 'sunk-cost fallacy'? This Forbes article identifies three biases to be aware of when making decisions: Are you guilty of these 3 cognitive biases in decision making?

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