Why is variety in data so important?

I was reading the recent blog from journalist and consultant Bernard Marr on 'Beyond Big Data: Why data diversity is a crucial success factor’ – and it really made me think about which data sets many businesses are often missing that could give them even greater, workable insights?

Would love to hear about any current examples of or plans to use different types of data sets that you have?

And don’t miss the original blog for more background on the importance of variety in data: https://thedataliteracyproject.org/posts/beyond-big-data-why-data-diversity-is-a-crucial-success-factor

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